 |
Market Support Activities
Market Research and Analysis
Market analysis of the particular region that the campaign should target
|
- Based upon the database given
- Based on web search
- Based on a mix of database, web, cold calling and using temporary market research assistants who visit potential customers (sample survey).
- Generate market reports based on above - qualitative, quantitative
|
| Lead Generation |
- Fine-tune the campaign e.g. the salient features, demographics of the product, price, message to the customer etc.
- Database selection for the list of potential customers, based upon Product profile
- Mailers to potential customers
- Making cold calls at right time, to reach the right audience and key person in an organization.
- Effectively communicate the product offering (orally and also by sending additional literature by email, normal mail etc), and then take the product interest to the level of evaluation or technical clarifications.
- Try to establish a long-term relationship between the company and the customer by regular interaction and information.
- Pass on positive leads to sales people for further action.
- Act as a call center for any inquiries by providing:
- Inquiry email-id
- Telephone number (normal working hours to start with)
- Web-form
- Follow-up for POs with company
|
|
Events/exhibitions support
|
- Generate database for potential invitees for events/exhibitions
- Invitations to events where company is participating - by mail, calls
- Post exhibition follow up mails and calls
- E.g. taking cards and scanning them to a database, sending thank-you mails, inquiring for any potential leads etc.
- Collate and analyze results out of above and provide to sales people for further action. |
|
Customer Survey/Feedback
|
- Maintain database of customers
- Customer survey
- For satisfaction on product and services
- Additional plans of customers for expansion/replacement/supplies etc.
- Feedback on any defects in products/services
- Provide feedback to sales and service persons for sales opportunities and/or service issues
- Check follow up actions is required
- AMC management
- Track AMC database
- Generate and send AMC renewal mails with offers (including special offers if given by company)
- Follow up on AMC contracts/payments etc.
|
| Distributor Support
|
- PO follow up and co-ordination
- Distributor feedback for delivery/support/technical issues
- Distributor survey / feedback for competition data
|
