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| A number of old world tricks to get good search engine rankings started failing as the crawlers got more web content relevance centric. Click popularity is one of the latest techniques to fetch good search engine ranking. It basically tracks the behavior of website visitors and Internet users. This information is then used to determine which site was found to be most relevant for their queries.
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| Click popularity does not only pertain to how many people visited the site but also how many of them could the sit retain to see through its contents. It determines for a particular keyword or key phrase how do people react to the site. Do they find it relevant enough? It is determined using by calculating the click through rates and the return hits. The CTR is the proportion of people clicking a link on a web page versus the total number of people who had the opportunity to click. The click through rate is a vital metric in website promotion. The click through rate is critical for online campaigns that rely on cost-per-click.
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| Valueonweb has a long experience in developing successful Pay per click campaigns for its clients. These campaigns might require just a little bit more of investment as compared to the risky and out dated other web promotion techniques but they yield high returns on investment and their progress is easily track able. Web promotion campaign becomes much more effective with the Pay-per-click campaigns. Overture and Google Adwords offer excellent PPC campaigns to buy your way to the top of search results for any keyword or phrase you wish. It works through a bidding process, and ads appear prominently on the results pages of search engines such as Google, MSN, and Yahoo. The highest bidder for a particular word or phrase receives top placement.
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| Click popularity also has its own share of problems though small one. Sometime people just click on those links, which have no relevancy in regards to their search query. There is no way to track down whether the web page actually carries relevant content. However, this can be tackled by Tracking whether the user comes back to the search engine promptly after leaving. This can be an indicator of how satisfied the user was but still no accurate results can be generated. If the weight of click popularity in the search engine's algorithm is too high, it can cause the search results to become stale. So the new pages that have been just added to the browser won’t get good search engine ranking just because they weren’t there earlier to get the worthy clicks. |
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